Platform Updates2020-03-15T11:17:45-06:00

Platform Updates

Platform updates categorized by date and in descending order. Subscribe at the page footer to receive updates by email; sent twice per month.

Basecamp InQb8r Platform Status & Updates: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list [...]

Basecamp InQb8r Platform Status & Updates: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform [...]

Basecamp InQb8r Platform Status & Updates: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress [...]

Basecamp InQb8r Platform Status & Updates: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good [...]

Basecamp InQb8r Platform Status & Updates: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. [...]

Basecamp InQb8r Platform Status & Updates: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. [...]

Basecamp InQb8r Platform Status & Updates: 4/15/2020-4/30/2020: get listed with this platform FREE as it may be changing the game to help out emerging brands

Feature image: Plastic versus glass versus aluminum use in carbonated drinks.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The recent move to allowing companies to [...]

Basecamp InQb8r Platform Status & Updates: 4/1/2020-4/14/20 – the changing world order and where we are going

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary During this [...]

Basecamp InQb8r Platform Status & Updates: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional [...]

Basecamp InQb8r Platform Status & Updates: 3/1/2020-3/14/2020 – COVID-19 learnings; data-driven retail growth strategy

Feature image: By 2026, $700 billion in annual spend, or 41%, is expected to shift away from traditional grocery.  And much of that spend may go into online, supercenters, club and discount channels. Pick [...]

Basecamp InQb8r Platform Status & Updates: 2/15/20-2/29/20 – survey on Coronavirus…please participate; a great guide to writing marketing copy

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. [...]

Basecamp InQb8r Platform Status & Updates: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. [...]

Basecamp InQb8r Platform Status & Updates: 1/15/20-1/31/20 – Forget using demographics and psychographics in marketing and use this instead

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months. This visual and additional content about it is contained in [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We [...]

Basecamp InQb8r Platform Status & Updates: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not [...]

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a [...]

Basecamp InQb8r Platform Status & Updates – 11/15/19-11/30/19: The direct-to-consumer reckoning

This post includes Basecamp InQb8r Platform Status & Updates from November 15-30, 2019 Feature image: return rate optimization Platform Updates Summary We removed the ability for members to submit to the various databases, as [...]

Basecamp InQb8r Platform Status & Updates – 11/01/19-11/14/19: Confessions of an Amazon brand owner

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19; How to launch a beauty brand for $1.5 million – with hard numbers

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new [...]

Basecamp InQb8r Platform Status & Updates – 10/1/19-10/14/19: Media Operation+ Product is a way that some brands are being built

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been [...]

Basecamp InQb8r Platform Status & Updates – 9/15/19-9/30/19: Example of an old distribution model now coming back into play

This post includes Basecamp InQb8r Platform Status & Updates from September 15-30, 2019 Feature image: U.S. population by generation; click to learn a potentially unique way of marketing to Generation Z Application Status The [...]

Basecamp InQb8r Platform Status & Updates – 9/1/19-9/14/19: Generation Z & how to market to them with unique arbitrage opportunity

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019 Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup Application Status The Basecamp [...]

Basecamp InQb8r Platform Status & Updates – 8/15/19-8/31/19: Retail’s Renaissance The True Story of Store Openings/Closings

This post includes Basecamp InQb8r Platform Status & Updates from August 15-31, 2019 Feature image: the true story of retail closings is not what the mainstream media leads us to believe. Application Status I [...]

Basecamp InQb8r Platform Status & Updates – 8/1/19-8/14/19: A measure of inflation from everyday retail purchases at Walmart and Target.

This post includes Basecamp InQb8r Platform Status & Updates from August 1-14, 2019 Feature image:  a measure of inflation from everyday retail purchases at Walmart and Target. Startups added Not [...]