Content2019-12-10T14:03:23-07:00

Content

Content categorized by date and in descending order. Some require login to view and are only accessible by incubator members.

Data science strategy for CPG and consumer product companies: what is it, why all companies (including startups) need it and how to develop one

In this post I am providing specific instructions for setting up a data science strategy for CPG and consumer product companies. It also includes the following tools: a downloadable template to use as a [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We [...]

Basecamp InQb8r Platform Status & Updates: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not [...]

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a [...]

Basecamp InQb8r Platform Status & Updates – 11/15/19-11/30/19: The direct-to-consumer reckoning

This post includes Basecamp InQb8r Platform Status & Updates from November 15-30, 2019 Feature image: return rate optimization Platform Updates Summary We removed the ability for members to submit to the various databases, as [...]

Basecamp InQb8r Platform Status & Updates – 11/01/19-11/14/19: Confessions of an Amazon brand owner

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child [...]

Analysis on Asket, a men’s apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19; How to launch a beauty brand for $1.5 million – with hard numbers

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new [...]

Basecamp InQb8r Platform Status & Updates – 10/1/19-10/14/19: Media Operation+ Product is a way that some brands are being built

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been [...]

Basecamp InQb8r Platform Status & Updates – 9/15/19-9/30/19: Example of an old distribution model now coming back into play

This post includes Basecamp InQb8r Platform Status & Updates from September 15-30, 2019 Feature image: U.S. population by generation; click to learn a potentially unique way of marketing to Generation Z Application Status The [...]

Basecamp InQb8r Platform Status & Updates – 9/1/19-9/14/19: Generation Z & how to market to them with unique arbitrage opportunity

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019 Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup Application Status The Basecamp [...]

Basecamp InQb8r Platform Status & Updates – 8/15/19-8/31/19: Retail’s Renaissance The True Story of Store Openings/Closings

This post includes Basecamp InQb8r Platform Status & Updates from August 15-31, 2019 Feature image: the true story of retail closings is not what the mainstream media leads us to believe. Application Status I [...]

Basecamp InQb8r Platform Status & Updates – 8/1/19-8/14/19: A measure of inflation from everyday retail purchases at Walmart and Target.

This post includes Basecamp InQb8r Platform Status & Updates from August 1-14, 2019 Feature image:  a measure of inflation from everyday retail purchases at Walmart and Target. Startups added Not [...]