Basecamp InQb8r Platform Status & Updates: 5/15/2020-5/31/2020

2020-05-23T06:35:49-06:00Categories: Platform Updates|

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Summary to be added at end of perod New Articles Basecamp InQb8r Platform Basecamp InQb8r members must [...]

Basecamp InQb8r Platform Status & Updates: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

2020-05-15T10:08:08-06:00Categories: Platform Updates|

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]

Basecamp InQb8r Platform Status & Updates: 4/15/2020-4/30/2020: get listed with this platform FREE as it may be changing the game to help out emerging brands

2020-05-01T06:40:57-06:00Categories: Platform Updates|

Feature image: Plastic versus glass versus aluminum use in carbonated drinks.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The recent move to allowing companies to list products for free on Google shopping is significant. A substantial pain is discoverability of new products, especially in the [...]

Basecamp InQb8r Platform Status & Updates: 4/1/2020-4/14/20 – the changing world order and where we are going

2020-04-15T07:09:54-06:00Categories: Platform Updates|

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary During this period, I added a number of U.S.-based marketplaces to the Resources Dataset across different consumer product categories. It is well [...]

Basecamp InQb8r Platform Status & Updates: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

2020-03-31T13:33:04-06:00Categories: Platform Updates|

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary I want to point subscribers to this post [...]

Basecamp InQb8r Platform Status & Updates: 3/1/2020-3/14/2020 – COVID-19 learnings; data-driven retail growth strategy

2020-03-15T10:59:16-06:00Categories: Platform Updates|

Feature image: By 2026, $700 billion in annual spend, or 41%, is expected to shift away from traditional grocery.  And much of that spend may go into online, supercenters, club and discount channels. Pick your retail partners carefully, as there will be a tremendous amount of disruption, especially in grocery.  This visual and additional [...]

Basecamp InQb8r Platform Status & Updates: 2/15/20-2/29/20 – survey on Coronavirus…please participate; a great guide to writing marketing copy

2020-03-01T06:59:01-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The Coronavirus affects are really starting to snowball domestically in the U.S.  Please take the quick survey [...]

Basecamp InQb8r Platform Status & Updates: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

2020-02-15T11:47:16-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary A big shift has happened in the world of direct to consumer startups.  It started with the [...]

Basecamp InQb8r Platform Status & Updates: 1/15/20-1/31/20 – Forget using demographics and psychographics in marketing and use this instead

2020-01-30T09:45:14-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Forget Demographics and Psychographics I'd like to point readers to this important article.  How [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

2020-01-15T14:35:30-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We wrote a key article on data science for CPG and consumer product companies, which is the prelude to a new [...]