Updates from Ed Soehnel & Basecamp InQb8r: 11/15/2020-11/28/2020

2020-11-16T08:29:24-07:00Categories: Platform Updates|

Feature image:  Solar ETF since inception.  The ETF has been on a tear this year.  Will it continue?  This visual and additional content about it is contained in the Visual Dataset. This post includes LEARNINGS, GROWTH SECRETS and INVESTMENT IDEAS, and any updates associated with my [...]

Updates from Ed Soehnel & Basecamp InQb8r: 11/1/2020-11/14/2020 – this sector is becoming fundamental to all innovation

2020-11-14T06:53:24-07:00Categories: Platform Updates|

Feature image:  Same story playing out again.  Linear TV decline now vs print advertising decline.  This visual and additional content about it is contained in the Visual Dataset. This post includes LEARNINGS, GROWTH SECRETS and INVESTMENT IDEAS, and any updates associated with my online startup incubator. [...]

Updates from Ed Soehnel & Basecamp InQb8r: 10/15/2020-10/31/2020 – potential incredible value in retail assets and major consolidation potential in this industry

2020-10-31T18:57:30-06:00Categories: Platform Updates|

Feature image:  The world's worst offenders for plastic pollution.  This visual and additional content about it is contained in the Visual Dataset. Content & Platform updates summarize the content I add to my business platforms and include any other items I found interesting.    Lot's of good stuff in this issue. Let's start with [...]

Updates from Ed Soehnel & Basecamp InQb8r: 10/1/2020-10/14/2020 – The business model is always the problem

2020-10-25T18:56:43-06:00Categories: Platform Updates|

Feature image:  Spending on addressable TV in the US.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Energy Storage Potential We should see incredible innovation in the next 10 years in energy storage, with growth at 100 times current capacity over that same time frame., followed by [...]

Updates from Ed Soehnel & Basecamp InQb8r: 9/15/2020-9/30/2020 – Generation Z trends and how to capture their attention

2020-10-25T18:57:04-06:00Categories: Platform Updates|

Feature image:  Corn production costs over the last 20 years have doubled.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Online gaming is another product distribution channel with I have added to my distribution database. I've come across some good resources recently on Generation Z, understanding them [...]

Updates from Ed Soehnel & Basecamp InQb8r: 9/1/2020-9/14/2020 – major second and third order disruptions with this new technology

2020-10-25T18:57:21-06:00Categories: Platform Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I have a number of posts to the Knowledgeboard on inflation (going up), normalization of consumer purchases across channels (when?), supply chain issues in meat processing (affects me a lot), and whipsawing business [...]

Updates from Ed Soehnel & Basecamp InQb8r: 8/15/2020-8/31/2020- acceleration of trends in retail and e-commerce…look to China and 2003 as an analog

2020-10-25T18:58:01-06:00Categories: Platform Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary COVID-19 has clearly caused an acceleration in long-term trends that were already in place, namely the disruption in bricks and mortar retail and the growth in e-commerce (see graphic below).  China may be [...]

Updates from Ed Soehnel & Basecamp InQb8r: 8/1/2020-8/14/2020: copywriting using AI is here and can dramatically reduce costs and time to test what works in marketing and sales

2020-10-25T18:58:20-06:00Categories: Platform Updates|

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary It's been fascinating to watch the development of AI to write copy, and it looks to be finally here and commercially viable.  The advantage is the ability to write a [...]

Updates from Ed Soehnel & Basecamp InQb8r: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

2020-10-25T18:58:44-06:00Categories: Platform Updates|

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list to publish my format for consumer product feedback surveys and was recently asked how to do that, so I finally [...]

Updates from Ed Soehnel & Basecamp InQb8r: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

2020-10-25T18:59:04-06:00Categories: Platform Updates|

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I came across a nice summary on innovation, called “The Art of Discovering Breakthrough”. It is another look at [...]