Basecamp InQb8r Platform Status & Updates: 2/15/20-2/28/20

2020-02-24T11:00:34-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Summary added at end of period Survey on the Coronavirus Effects We're doing a quick survey. [...]

Basecamp InQb8r Platform Status & Updates: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

2020-02-15T11:47:16-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary A big shift has happened in the world of direct to consumer startups.  It started with the [...]

Basecamp InQb8r Platform Status & Updates: 1/15/20-1/31/20 – Forget using demographics and psychographics in marketing and use this instead

2020-01-30T09:45:14-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Forget Demographics and Psychographics I'd like to point readers to this important article.  How [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

2020-01-15T14:35:30-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We wrote a key article on data science for CPG and consumer product companies, which is the prelude to a new [...]

Basecamp InQb8r Platform Status & Updates: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

2020-01-02T10:40:01-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not because we were on a holiday break, but because we are doing a lot of client work and have not [...]

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

2020-01-11T07:57:24-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a sharing and participatory platform where members can submit to the Knowledge Base and the databases because no one was participating [...]

Basecamp InQb8r Platform Status & Updates – 11/15/19-11/30/19: The direct-to-consumer reckoning

2019-12-24T13:16:27-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from November 15-30, 2019 Feature image: return rate optimization Platform Updates Summary We removed the ability for members to submit to the various databases, as we were not getting submissions and the process for us to submit internally had an added step.  So, we eliminated [...]

Basecamp InQb8r Platform Status & Updates – 11/01/19-11/14/19: Confessions of an Amazon brand owner

2019-12-24T13:16:27-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child tables for Monthly Active User (MAU), company valuation, and patents, so that we can track companies results over time, rather [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19; How to launch a beauty brand for $1.5 million – with hard numbers

2019-12-24T13:16:27-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new study Platform Updates Summary We added a list of things for new members to do to get them going quickly [...]

Basecamp InQb8r Platform Status & Updates – 10/1/19-10/14/19: Media Operation+ Product is a way that some brands are being built

2019-12-24T13:16:28-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been our plan to eventually make our Company Database available to outside investors, but not till 2020.  That has happened sooner [...]