Basecamp InQb8r Platform Status & Updates: 9/15/2020-9/30/2020

2020-09-17T05:38:05-06:00Categories: Platform Updates|

Feature image:  Corn production costs over the last 20 years have doubled.  This visual and additional content about it is contained in the Visual Dataset. Platform Status I am processing applications without delay New Articles This Period Basecamp InQb8r Platform Basecamp InQb8r members must be logged in to access the links below. University Updates [...]

Basecamp InQb8r Platform Status & Updates: 9/1/2020-9/14/2020 – major second and third order disruptions with this new technology

2020-09-16T06:46:24-06:00Categories: Platform Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I have a number of posts to the Knowledgeboard on inflation (going up), normalization of consumer purchases across channels (when?), supply chain issues in meat processing (affects me a lot), and whipsawing business [...]

Basecamp InQb8r Platform Status & Updates: 8/15/2020-8/31/2020- acceleration of trends in retail and e-commerce…look to China and 2003 as an analog

2020-09-01T06:07:10-06:00Categories: Platform Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary COVID-19 has clearly caused an acceleration in long-term trends that were already in place, namely the disruption in bricks and mortar retail and the growth in e-commerce (see graphic below).  China may be [...]

Basecamp InQb8r Platform Status & Updates: 8/1/2020-8/14/2020: copywriting using AI is here and can dramatically reduce costs and time to test what works in marketing and sales

2020-08-15T10:40:09-06:00Categories: Platform Updates|

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary It's been fascinating to watch the development of AI to write copy, and it looks to be finally here and commercially viable.  The advantage is the ability to write a [...]

Basecamp InQb8r Platform Status & Updates: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

2020-08-01T06:19:30-06:00Categories: Platform Updates|

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list to publish my format for consumer product feedback surveys and was recently asked how to do that, so I finally [...]

Basecamp InQb8r Platform Status & Updates: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

2020-07-15T10:50:43-06:00Categories: Platform Updates|

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I came across a nice summary on innovation, called “The Art of Discovering Breakthrough”. It is another look at [...]

Basecamp InQb8r Platform Status & Updates: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

2020-06-30T11:25:29-06:00Categories: Platform Updates|

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress and change in a few months, especially in retail and e-commerce. Brick and mortar continues to get harder and more [...]

Basecamp InQb8r Platform Status & Updates: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

2020-06-16T09:53:09-06:00Categories: Platform Updates|

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good practice to try and advertise in those channels that are least crowded.  For example, social digital is always popular and [...]

Basecamp InQb8r Platform Status & Updates: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

2020-06-01T11:10:03-06:00Categories: Platform Updates|

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Business observations I see as a result of COVID-19: Huge spend shift in food away from restaurants [...]

Basecamp InQb8r Platform Status & Updates: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

2020-05-15T10:08:08-06:00Categories: Platform Updates|

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]