About Ed Soehnel

I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Startup Teardown No. 1: Strategies To Model In Your Startup

2020-01-21T19:42:09-07:00By |Categories: Datasets & Reports for University & Knowledge Board & Calendar Product Access|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

These are summaries we pull from our Company Database based on analysis we performed on specific companies.  They include strategies and tactics we like which other companies might want to learn from and model.  Basecamp InQb8r users can search for the full company profile in the Company Database. For Days: closed-loop manufacturing [...]

Analysis on Last Swab, a body care startup with reusable cotton swabs

2020-01-09T11:53:30-07:00By |Categories: Companies|Tags: , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]

Analysis on Asket, a men’s apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency

2020-01-09T11:54:27-07:00By |Categories: Companies|Tags: , , , , , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19; How to launch a beauty brand for $1.5 million – with hard numbers

2019-12-24T13:16:27-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new study Platform Updates Summary We added a list of things for new members to do to get them going quickly [...]

Basecamp InQb8r Platform Status & Updates – 10/1/19-10/14/19: Media Operation+ Product is a way that some brands are being built

2019-12-24T13:16:28-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been our plan to eventually make our Company Database available to outside investors, but not till 2020.  That has happened sooner [...]

Basecamp InQb8r Platform Status & Updates – 9/15/19-9/30/19: Example of an old distribution model now coming back into play

2019-12-24T13:16:28-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from September 15-30, 2019 Feature image: U.S. population by generation; click to learn a potentially unique way of marketing to Generation Z Application Status The Basecamp InQb8r platform is live and taking applications. Startups added Articles Published Basecamp InQb8r Platform Basecamp InQb8r members must be [...]

Basecamp InQb8r Platform Status & Updates – 9/1/19-9/14/19: Generation Z & how to market to them with unique arbitrage opportunity

2019-12-24T13:16:28-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019 Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup Application Status The Basecamp InQb8r platform is live and taking applications. I have completed the move from my personal website and built out the [...]

Basecamp InQb8r Platform Status & Updates – 8/15/19-8/31/19: Retail’s Renaissance The True Story of Store Openings/Closings

2019-12-24T13:16:29-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from August 15-31, 2019 Feature image: the true story of retail closings is not what the mainstream media leads us to believe. Application Status I have largely completed the development and launch of the platform and am accepting and processing applications. Startups added I am [...]

Basecamp InQb8r Platform Status & Updates – 8/1/19-8/14/19: A measure of inflation from everyday retail purchases at Walmart and Target.

2019-12-24T13:16:29-07:00By |Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from August 1-14, 2019 Feature image:  a measure of inflation from everyday retail purchases at Walmart and Target. Startups added Not currently taking applications with the platform move and build out work. University Updates Tweaks and clarifications to the Growth Stack [...]