About Ed Soehnel

I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Basecamp InQb8r Platform Status & Updates: 8/1/2020-8/14/2020

2020-08-06T10:37:20-06:00Categories: Platform Updates|

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Status I am currently processing applications without delay. New Articles This Period Basecamp InQb8r Platform Basecamp InQb8r members must be logged in to access the links below. University Updates This Period [...]

Basecamp InQb8r Platform Status & Updates: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

2020-08-01T06:19:30-06:00Categories: Platform Updates|

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list to publish my format for consumer product feedback surveys and was recently asked how to do that, so I finally [...]

Basecamp InQb8r Platform Status & Updates: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

2020-07-15T10:50:43-06:00Categories: Platform Updates|

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I came across a nice summary on innovation, called “The Art of Discovering Breakthrough”. It is another look at [...]

Basecamp InQb8r Platform Status & Updates: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

2020-06-30T11:25:29-06:00Categories: Platform Updates|

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress and change in a few months, especially in retail and e-commerce. Brick and mortar continues to get harder and more [...]

Basecamp InQb8r Platform Status & Updates: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

2020-06-16T09:53:09-06:00Categories: Platform Updates|

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good practice to try and advertise in those channels that are least crowded.  For example, social digital is always popular and [...]

Basecamp InQb8r Platform Status & Updates: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

2020-06-01T11:10:03-06:00Categories: Platform Updates|

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Business observations I see as a result of COVID-19: Huge spend shift in food away from restaurants [...]

Basecamp InQb8r Platform Status & Updates: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

2020-05-15T10:08:08-06:00Categories: Platform Updates|

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]

Basecamp InQb8r Platform Status & Updates: 4/15/2020-4/30/2020: get listed with this platform FREE as it may be changing the game to help out emerging brands

2020-05-01T06:40:57-06:00Categories: Platform Updates|

Feature image: Plastic versus glass versus aluminum use in carbonated drinks.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The recent move to allowing companies to list products for free on Google shopping is significant. A substantial pain is discoverability of new products, especially in the [...]

Basecamp InQb8r Platform Status & Updates: 4/1/2020-4/14/20 – the changing world order and where we are going

2020-04-15T07:09:54-06:00Categories: Platform Updates|

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary During this period, I added a number of U.S.-based marketplaces to the Resources Dataset across different consumer product categories. It is well [...]

Basecamp InQb8r Platform Status & Updates: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

2020-03-31T13:33:04-06:00Categories: Platform Updates|

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary I want to point subscribers to this post [...]