About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Basecamp InQb8r Platform Status & Updates: 1/15/20-1/31/20

2020-01-17T09:42:37-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months (see image in visualization dataset on this page). Platform Updates Summary We added a new dataset, Data Science Use Cases, to the Data Platform. See below for more about this [...]

Data science strategy for CPG and consumer product companies: what is it, why all companies (including startups) need it and how to develop one

2020-01-16T07:52:34-07:00By |Categories: Miscellaneous|Tags: , , , , , |

In this post I am providing specific instructions for setting up a data science strategy for CPG and consumer product companies. It also includes the following tools: a downloadable template to use as a guide; a dataset of use cases for data in a CPG or consumer product company, to give you ideas for [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

2020-01-15T14:35:30-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We wrote a key article on data science for CPG and consumer product companies, which is the prelude to a new [...]

Basecamp InQb8r Platform Status & Updates: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

2020-01-02T10:40:01-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not because we were on a holiday break, but because we are doing a lot of client work and have not [...]

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

2020-01-11T07:57:24-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a sharing and participatory platform where members can submit to the Knowledge Base and the databases because no one was participating [...]

Basecamp InQb8r Platform Status & Updates – 11/15/19-11/30/19: The direct-to-consumer reckoning

2019-12-24T13:16:27-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from November 15-30, 2019 Feature image: return rate optimization Platform Updates Summary We removed the ability for members to submit to the various databases, as we were not getting submissions and the process for us to submit internally had an added step.  So, we eliminated [...]

Basecamp InQb8r Platform Status & Updates – 11/01/19-11/14/19: Confessions of an Amazon brand owner

2019-12-24T13:16:27-07:00By |Categories: Updates, Visuals|

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child tables for Monthly Active User (MAU), company valuation, and patents, so that we can track companies results over time, rather [...]

Startup Teardown No. 1: Strategies To Model In Your Startup

2020-01-09T14:21:30-07:00By |Categories: Reports, University & Calendar|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

These are summaries we pull from our Company Database based on analysis we performed on specific companies.  They include strategies and tactics we like which other companies might want to learn from and model.  Basecamp InQb8r users can search for the full company profile in the Company Database. For Days: closed-loop manufacturing [...]

Analysis on Last Swab, a body care startup with reusable cotton swabs

2020-01-09T11:53:30-07:00By |Categories: Companies|Tags: , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]

Analysis on Asket, a men’s apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency

2020-01-09T11:54:27-07:00By |Categories: Companies|Tags: , , , , , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]