About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Analysis on Last Swab, a body care startup with reusable cotton swabs

2019-10-18T15:30:00-06:00By |Categories: Companies|Tags: , , , , , , , , |

This is an analysis on Last Swab, a body care startup with reusable cotton swabs I completed the analysis based on available information about the company and my own assumptions. The following is a copy/paste of that analysis from the Company Database. Items without any information indicate that I was not able to find [...]

Amari, a food/consummables company for active lifestyle consumers who value plant based approaches to everyday aches and pains

2019-10-18T13:45:04-06:00By |Categories: Companies|Tags: , , , , , , , , , , , , , , , , , , |

Post Interview Summary for Amari, a food/consummables startup Opportunity Build trusted, active lifestyle food/comsummables brand for outdoorsy adults who value plant based approaches to everyday aches and pains; Play longer, Recover faster. Pros Founder has done significant consumer testing; Significant growth in natural, plant-based products, especially ones with CBD. Cons Unresolved regulatory [...]

Analysis on Asket, a men’s apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency

2019-10-18T15:29:36-06:00By |Categories: Companies|Tags: , , , , , , , , , , , , |

I was asked on Quora about the business model sustainability of Asket, a men's apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency. I completed the analysis based on available information about the company and my own assumptions. The following is a copy/paste of that analysis from the Company [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19

2019-10-18T15:36:11-06:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new study New member orientation We added a list of things new members to do to get them going quickly with [...]

Basecamp InQb8r Platform Status & Updates: 10/1/19-10/14/19

2019-10-14T12:07:40-06:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been our plan to eventually make our Company Database available to outside investors, but not till 2020.  That has happened sooner [...]

Basecamp InQb8r Platform Status & Updates: 9/15/19-9/30/19

2019-09-30T13:19:27-06:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from September 15-30, 2019 Feature image: U.S. population by generation; click to learn a potentially unique way of marketing to Generation Z Application Status The Basecamp InQb8r platform is live and taking applications. Startups added Articles Published Basecamp InQb8r Platform Basecamp InQb8r members must be [...]

The Pantry Concept, a retail grocery store startup modeled after successful concepts in Europe and other countries

2019-10-16T11:49:40-06:00By |Categories: Companies|Tags: , , , , , , , , , , , , , , , |

Post Interview Summary for The Pantry Concept, a retail grocery store startup Opportunity New grocery store concept popular in Europe and other countries coming to the U.S. Based on trends in sustainability, zero waste and locally sourced Pros Founder has done significant research and is modeling from established grocers in Canada, Europe [...]

Basecamp InQb8r Platform Status & Updates: 9/1/19-9/14/19

2019-09-14T18:30:48-06:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019 Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup Application Status The Basecamp InQb8r platform is live and taking applications. I have completed the move from my personal website and built out the [...]

Basecamp InQb8r Platform Status & Updates: 8/15/19-8/31/19

2019-09-14T18:34:41-06:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from August 15-31, 2019 Feature image: the true story of retail closings is not what the mainstream media leads us to believe. Application Status I have largely completed the development and launch of the platform and am accepting and processing applications. Startups added I am [...]