About Ed Soehnel

I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Basecamp InQb8r Platform Status & Updates: 4/1/2020-4/14/20

2020-03-31T17:05:26-06:00Categories: Platform Updates|

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Summary added at end of period. New Articles Basecamp InQb8r Platform Basecamp InQb8r members must be logged in to access the links [...]

Basecamp InQb8r Platform Status & Updates: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

2020-03-31T13:33:04-06:00Categories: Platform Updates|

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary I want to point subscribers to this post [...]

Basecamp InQb8r Platform Status & Updates: 3/1/2020-3/14/2020 – COVID-19 learnings; data-driven retail growth strategy

2020-03-15T10:59:16-06:00Categories: Platform Updates|

Feature image: By 2026, $700 billion in annual spend, or 41%, is expected to shift away from traditional grocery.  And much of that spend may go into online, supercenters, club and discount channels. Pick your retail partners carefully, as there will be a tremendous amount of disruption, especially in grocery.  This visual and additional [...]

Basecamp InQb8r Platform Status & Updates: 2/15/20-2/29/20 – survey on Coronavirus…please participate; a great guide to writing marketing copy

2020-03-01T06:59:01-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The Coronavirus affects are really starting to snowball domestically in the U.S.  Please take the quick survey [...]

Basecamp InQb8r Platform Status & Updates: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

2020-02-15T11:47:16-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary A big shift has happened in the world of direct to consumer startups.  It started with the [...]

Spreadsheet enhancements to Personal Consumption Expenditures data for consumer product category research

2020-01-22T11:37:32-07:00Categories: Datasets & Reports for Dataset Product Access|Tags: , |

This post is only available to Basecamp InQb8r members.

Basecamp InQb8r Platform Status & Updates: 1/15/20-1/31/20 – Forget using demographics and psychographics in marketing and use this instead

2020-01-30T09:45:14-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Forget Demographics and Psychographics I'd like to point readers to this important article.  How [...]

Basecamp InQb8r Platform Status & Updates: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

2020-01-15T14:35:30-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We wrote a key article on data science for CPG and consumer product companies, which is the prelude to a new [...]

Basecamp InQb8r Platform Status & Updates: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

2020-01-02T10:40:01-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not because we were on a holiday break, but because we are doing a lot of client work and have not [...]

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

2020-01-11T07:57:24-07:00Categories: Platform Updates|

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a sharing and participatory platform where members can submit to the Knowledge Base and the databases because no one was participating [...]