About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Basecamp InQb8r Platform Status & Updates: 12/1/19-12/14/19

2019-12-05T05:37:48-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a sharing and participatory platform where members can submit to the Knowledge Base and the databases because no one was [...]

Basecamp InQb8r Platform Status & Updates: 11/15/19-11/30/19

2019-11-29T18:53:46-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from November 15-30, 2019 Feature image: return rate optimization Platform Updates Summary We removed the ability for members to submit to the various databases, as we were not getting submissions and the process for us to submit internally had an added step.  So, we eliminated [...]

Basecamp InQb8r Platform Status & Updates: 11/01/19-11/14/19

2019-11-11T20:22:32-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child tables for Monthly Active User (MAU), company valuation, and patents, so that we can track companies results over time, rather [...]

Startup Teardown No. 1: Strategies To Model In Your Startup

2019-12-04T07:22:15-07:00By |Categories: Reports, University & Calendar|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

These are summaries we pull from our Company Database based on analysis we performed on specific companies.  They include strategies and tactics we like which other companies might want to learn from and model.  The links lead to the full company profile and analysis and are only available to Basecamp InQb8r members and users [...]

Analysis on Last Swab, a body care startup with reusable cotton swabs

2019-10-28T14:42:31-07:00By |Categories: Companies|Tags: , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]

Amari, a food/consummables company for active lifestyle consumers who value plant based approaches to everyday aches and pains

2019-10-18T13:45:04-07:00By |Categories: Companies|Tags: , , , , , , , , , , , , , , , , , , |

Post Interview Summary for Amari, a food/consummables startup Opportunity Build trusted, active lifestyle food/comsummables brand for outdoorsy adults who value plant based approaches to everyday aches and pains; Play longer, Recover faster. Pros Founder has done significant consumer testing; Significant growth in natural, plant-based products, especially ones with CBD. Cons Unresolved regulatory [...]

Analysis on Asket, a men’s apparel company targeting the luxury segment with high quality clothing sourced ethically with transparency

2019-10-28T14:41:06-07:00By |Categories: Companies|Tags: , , , , , , , , , , , , |

This is an analysis taken from our Company Database, which we have copied out and pasted here for public view.  The Company Database collects different qualitative and quantitative data points on companies and includes Basecamp InQb8r member and non-member companies.  The purpose of the database is to allow Basecamp InQb8r members to learn from [...]

Basecamp InQb8r Platform Status & Updates: 10/15/19-10/31/19; How to launch a beauty brand for $1.5 million – with hard numbers

2019-10-31T15:28:24-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new study Platform Updates Summary We added a list of things for new members to do to get them going quickly [...]

Basecamp InQb8r Platform Status & Updates: 10/1/19-10/14/19

2019-10-14T12:07:40-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been our plan to eventually make our Company Database available to outside investors, but not till 2020.  That has happened sooner [...]